The Dallas Cowboys haven't won a Super Bowl in almost 30 years but stand as the world's most valuable franchise. How did this happen? Charlotte Jones figured out that just about everything, from team practices to corporate conference rooms, can make money for “America's Team.”

The most decorated track athlete in US history always thought her running would speak for her. Then a public breakup with Nike and a difficult birth prompted Allyson Felix to raise her voice.

Carli Lloyd helped elevate women's soccer to historic heights through on-field heroics. Now she's emerged as one of the fiercest advocates–and critics–of the next generation of players.

Ryan Garcia leveraged his social media savvy to revel in boxing's limelight. After a devastating loss, he's looking to the next fight–and the bigger battle for the soul of the sport.

Val Ackerman helped launch the WNBA three decades ago. Now heading the Big East, she's reshaping college basketball amid historic turbulence in NCAA athletics.

Michael Andretti followed his famous father to the racetrack. Now as an owner, he's aiming to round out his global empire with an audacious plan for Formula 1 redemption.